Burgundy-toned cosmetic laboratory bench at The INCI Lab's Auckland formulation studio

An Invitation

Begin a Project

Tell us what you're building. Four questions is all we need — discovery calls are always free.

Begin a Project

Tell us what you're building.

A short project brief gets your project on our desk. The team — chemists, regulatory specialists, and our network of designers and manufacturing partners — reviews every message together and replies personally.

Discovery calls are free. No obligations on either side. If we are not the right fit, we say so — and where we can, we point you to someone who is.

Founder & lead chemist Merve Samur reads briefs alongside the team. Every reply is personal.

Four questions is all we need to get started. Would rather talk it through first? Book a free 15-minute discovery call.

Add more detail (optional)

All optional — we can cover any of this on the call. It just helps us come back to you with a sharper answer.

What Happens Next

After you send.

The team reviews your brief. Most replies include a pathway recommendation (The Accelerator, The Visionary, Ready-to-Go, or Ask The Chemist) and an indicative investment range.

If we are the right fit: A 15-minute discovery call to confirm the brief and agree next steps. Always free.

If we are not the right fit: We say so, and where possible we point you to someone who is. We would rather decline a project than start one we cannot do well.