About

The INCI is an international nomenclature(naming) for personal care product ingredients. It helps to ensure consumer safety by allowing consumers to accurately identify ingredients in cosmetic products. By choosing this name we wanted to show that we will keep our work in a manner that everything is transparent in our system from communication to formulation.

Our Mission

Welcome to The INCI Lab, where innovation meets expertise. We specialize in helping entrepreneurs, startups, and established brands bring their skincare, personal care, and pet care product ideas to life. Whether you're launching your first business or expanding an existing range, we provide tailored solutions to meet your unique needs.
At The INCI Lab, we are dedicated to making product creation seamless, sustainable, and successful. Our mission is to empower brands with innovative, custom formulations designed to stand out in a competitive market.

What We Offer

Custom and Ready-to-Go Formulations: From private label products to unique bespoke creations, we ensure you have the flexibility to create something truly your own.

Expert Guidance: With years of experience in cosmetic science, we help brands navigate the complexities of formulation, manufacturing, and compliance.

Full Ownership: All formulations are created for you with full Intellectual Property (IP) ownership, ensuring your brand remains truly yours.

Why Choose Us?

  • Proven Expertise: We’ve worked with countless New Zealand and international brands to develop high-performing products. We are proudly members of the New Zealand Society of Cosmetic Chemists, Cosmetics NZ, and our products have been globally recognized with awards such as the Pure Beauty Global Awards, NZSCC, and C&T Alles. Additionally, we are actively serving on the committee of the NZSCC and regulatory advisory committee of IBA
  • End-to-End Support: From idea to launch, we guide you through every step of the process.
  • Sustainability Focus: Our commitment to eco-conscious practices ensures your products are kind to both your customers and the planet.
  • Local and Global Reach: Based in New Zealand, we proudly support local businesses while offering solutions tailored to international markets.

Director & Cosmetic Chemist

With a Bachelor of Science, and over a decade of formulating experience, Merve Samur fully understands the product development process from product concept to scale-up manufacturing. Merve has worked with a number of leading brands and contract manufacturers, and over the years has formulated hundreds of brand, generic, and high-end award-winning products.

Our Lab

We have a wide variety of ingredients and access to sources while using the highest quality equipment and software to serve you better   

Your Vision, Our Expertise

Whether you're looking to start a small skincare business or add innovative products to your range, The INCI Lab is your trusted partner in creating cosmetics, personal care, and pet care solutions. Together, we turn ideas into reality—bringing your vision to life with science, creativity, and care.

Contact

Subscribe to our newsletter

Want to learn more on the trends and new ingredients? Subscribe to our newsletter.