Top Cosmetic & Pet Care Trends for 2025: Ingredients, Insights & Market Shifts
Staying ahead of consumer demand starts with understanding what’s trending. Whether you're launching a new beauty product or expanding your pet care line, knowing the most searched ingredients, product innovations, and market movements is key to growth.
In this guide, we break down the top trending ingredients in skincare and pet wellness for 2024–2025—across the US, Europe, and Asia—alongside evolving consumer preferences and powerful digital trends reshaping both industries.
Top Trending Cosmetic Ingredients for 2024–2025
Bakuchiol: A Retinol Alternative for Sensitive Skin
Bakuchiol, often dubbed the “natural retinol,” has seen an explosive +890% increase in search interest. Favored by eco-conscious and sensitive-skin consumers, it delivers anti-aging effects without the irritation commonly associated with retinol. It's gaining strong traction in serums and moisturizers across clean beauty brands.
Kojic Acid: A Brightening Hero
Searches for kojic acid have soared by over +1200%, driven by consumer demand for visible skin tone correction. Its proven ability to fade hyperpigmentation makes it a favorite across Asian skincare lines and increasingly in U.S. and European formulations.
Niacinamide: The Global Skincare Staple
Niacinamide (Vitamin B3) continues its global rise with a +1038% growth in interest. Its versatility—reducing redness, boosting skin barrier function, and balancing oil—is why it's now featured in everything from facial serums to hair care products.
Rice Water Shampoo: Traditional Beauty Reinvented
Inspired by centuries-old Asian beauty rituals, rice water for hair is trending again, with a +130% search growth. Brands are tapping into this natural ingredient to promote hair strength, shine, and growth—especially in Western markets embracing ancestral beauty practices.
Emerging Pet Care Trends for 2024–2025
Omega-Rich Salmon Treats: Nutrition Meets Functionality
Functional pet treats are booming, with omega-rich options like salmon bites experiencing +1025% growth in interest. These treats support coat health, reduce inflammation, and enhance overall pet wellness—making them a go-to for informed pet parents.
CBD and Herbal Pet Supplements: Holistic Pet Wellness
CBD, ashwagandha, and other adaptogens are being embraced by wellness-focused pet owners. From anxiety relief to pain management, these natural supplements reflect the humanization of pet health care—driving strong demand in premium product segments.
Consumer Market Trends Driving Industry Growth
Eco-Friendly & Sustainable Beauty and Pet Products
Over 55% of consumers are now willing to pay more for products with sustainable packaging or ingredients. Refillable containers, biodegradable wraps, and carbon-neutral production are no longer optional—they’re expected. Brands with authentic sustainability efforts are gaining loyalty and visibility.
The Rise of Personalized Solutions
Around 71% of shoppers prefer customized product experiences. From AI-driven skin quizzes to tailored pet nutrition plans, personalization is now a core driver of conversions and repeat customers.
Social Media Influence and Video-First Marketing
TikTok and Instagram Reels are shaping the future of consumer discovery. Short-form video showcasing skincare routines, product reviews, or behind-the-scenes pet care content is outperforming traditional ads. Authentic UGC (User-Generated Content) is now one of the strongest trust signals.
Social Commerce & Platform Trends
TikTok’s Beauty Boom
TikTok’s monthly growth for beauty-related content outpaces Instagram, especially among Gen Z. Its dynamic algorithm and trend-based culture make it the most powerful platform for viral visibility in 2024.
Video-First Engagement: What Consumers Want
Educational, entertaining, and real-life video content is driving decisions. Product demos, quick transformations, honest reviews, and expert tips—especially in short-form—are proven to increase both trust and brand recall.
Global Industry Growth Projections
-
Cosmetics Market: Projected to surpass $500 billion by 2028, with skincare leading the surge through innovation and wellness integration.
-
Pet Care Market: Expected to exceed $380 billion globally by 2025, with a strong focus on premium ingredients, supplements, and personalised wellness services.
Final Insights: Position Your Brand for Success
To stay ahead in a fast-evolving landscape, brands must align with these key shifts:
-
Focus on ingredient transparency
-
Embrace eco-conscious formulations
-
Implement personalization strategies
-
Leverage video-first, authentic digital content
Those who respond quickly and authentically to these market signals are positioned to win lasting consumer trust and market share.
Top Cosmetic & Pet Care Trends for 2024–2025: Ingredients, Insights & Market Shifts
Staying ahead of consumer demand starts with understanding what’s trending. Whether you're launching a new beauty product or expanding your pet care line, knowing the most searched ingredients, product innovations, and market movements is key to growth.
In this guide, we break down the top trending ingredients in skincare and pet wellness for 2024–2025—across the US, Europe, and Asia—alongside evolving consumer preferences and powerful digital trends reshaping both industries.
Top Trending Cosmetic Ingredients for 2024–2025
Bakuchiol: A Retinol Alternative for Sensitive Skin
Bakuchiol, often dubbed the “natural retinol,” has seen an explosive +890% increase in search interest. Favored by eco-conscious and sensitive-skin consumers, it delivers anti-aging effects without the irritation commonly associated with retinol. It's gaining strong traction in serums and moisturizers across clean beauty brands.
Kojic Acid: A Brightening Hero
Searches for kojic acid have soared by over +1200%, driven by consumer demand for visible skin tone correction. Its proven ability to fade hyperpigmentation makes it a favorite across Asian skincare lines and increasingly in U.S. and European formulations.
Niacinamide: The Global Skincare Staple
Niacinamide (Vitamin B3) continues its global rise with a +1038% growth in interest. Its versatility—reducing redness, boosting skin barrier function, and balancing oil—is why it's now featured in everything from facial serums to hair care products.
Rice Water Shampoo: Traditional Beauty Reinvented
Inspired by centuries-old Asian beauty rituals, rice water for hair is trending again, with a +130% search growth. Brands are tapping into this natural ingredient to promote hair strength, shine, and growth—especially in Western markets embracing ancestral beauty practices.
Emerging Pet Care Trends for 2024–2025
Omega-Rich Salmon Treats: Nutrition Meets Functionality
Functional pet treats are booming, with omega-rich options like salmon bites experiencing +1025% growth in interest. These treats support coat health, reduce inflammation, and enhance overall pet wellness—making them a go-to for informed pet parents.
CBD and Herbal Pet Supplements: Holistic Pet Wellness
CBD, ashwagandha, and other adaptogens are being embraced by wellness-focused pet owners. From anxiety relief to pain management, these natural supplements reflect the humanization of pet health care—driving strong demand in premium product segments.
Consumer Market Trends Driving Industry Growth
Eco-Friendly & Sustainable Beauty and Pet Products
Over 55% of consumers are now willing to pay more for products with sustainable packaging or ingredients. Refillable containers, biodegradable wraps, and carbon-neutral production are no longer optional—they’re expected. Brands with authentic sustainability efforts are gaining loyalty and visibility.
The Rise of Personalized Solutions
Around 71% of shoppers prefer customized product experiences. From AI-driven skin quizzes to tailored pet nutrition plans, personalization is now a core driver of conversions and repeat customers.
Social Media Influence and Video-First Marketing
TikTok and Instagram Reels are shaping the future of consumer discovery. Short-form video showcasing skincare routines, product reviews, or behind-the-scenes pet care content is outperforming traditional ads. Authentic UGC (User-Generated Content) is now one of the strongest trust signals.
Social Commerce & Platform Trends
TikTok’s Beauty Boom
TikTok’s monthly growth for beauty-related content outpaces Instagram, especially among Gen Z. Its dynamic algorithm and trend-based culture make it the most powerful platform for viral visibility in 2024.
Video-First Engagement: What Consumers Want
Educational, entertaining, and real-life video content is driving decisions. Product demos, quick transformations, honest reviews, and expert tips—especially in short-form—are proven to increase both trust and brand recall.
Global Industry Growth Projections
-
Cosmetics Market: Projected to surpass $500 billion by 2028, with skincare leading the surge through innovation and wellness integration.
-
Pet Care Market: Expected to exceed $380 billion globally by 2025, with strong focus on premium ingredients, supplements, and personalized wellness services.
Final Insights: Position Your Brand for Success
To stay ahead in a fast-evolving landscape, brands must align with these key shifts:
-
Focus on ingredient transparency
-
Embrace eco-conscious formulations
-
Implement personalization strategies
-
Leverage video-first, authentic digital content
Those who respond quickly and authentically to these market signals are positioned to win lasting consumer trust and market share.
