Service
The Visionary

True R&D from a Blank Page
Our full custom development pathway is built for innovators. We start with a blank page and your vision. Whether you need a complex active delivery system or a verified natural preservative system, we engineer every molecule to perform.
Best of all: you own the formula. No gatekeeping, no golden handcuffs.
Our Formulation Roadmap
Research & Discovery
1-4 weeks- Market research and trend analysis
- Ingredient sourcing and evaluation
- Regulatory compliance review
- Approval meeting for the desktop formulation
Formulation Development
12-24 weeks- Initial formula sampling
- Sensory evaluation
- Alterations up to 3 prototypes
- Research on packaging
- Brand design
Refinement
5-8 weeks- Consumer testing panels
- Dermatological testing (if applicable)
- Packaging compatibility
- Packaging design & claim review
Stability Testing
12 weeks- 12-week accelerated stability programme (40°C / 75% RH)
- Timepoint assessments at Weeks 0, 4, 8 and 12
- pH, viscosity, organoleptics and phase separation checks
- Written stability report before any production run
Production Scale-Up
2-3 weeks- Pilot batch production
- Quality control protocols
- Manufacturing process validation
Final Approval
1-2 weeks- Regulatory documentation
- Launch preparation
FAQ
Yes, one hundred percent. We transfer the full intellectual property rights to you on completion. You are free to take your formula to any manufacturer in the world.
Yes, and it sits as its own stage before we go anywhere near a pilot batch. The mandatory 12-week accelerated stability and compatibility programme runs at Stage 04, and we do not scale up until the written report is in. Launching without it puts your brand at risk.
We handle the R&D and pilot batches. For full-scale production, we can either manufacture in-house (for smaller runs) or transfer your formula seamlessly to one of our vetted manufacturing partners. We manage that handover for you.
Indicative investment for a full custom R&D project ranges between NZ$4,000 and NZ$10,000+, depending on the complexity of the formula and the specific regulatory testing required. We price to what the project actually needs, and the final investment is confirmed after your discovery call once your brief is understood.
To support early-stage founders, we structure payments across key project milestones rather than a single upfront lump sum. We also offer flexible payment methods, including credit card and Klarna, to assist with cash flow management.
Your next step
Ready to start your bespoke formula?
Here is exactly what happens next. 1. You send a short project brief, or book a free 15-minute discovery call. 2. We confirm the brief and give you an indicative investment range and timeline. 3. If it is a fit, we begin Research & Discovery. If it is not, we tell you and point you to someone who is.
Not ready for full custom R&D? The Accelerator is a faster, lower-cost pathway.

