Award-Winning Products, Made for All Brands

Welcome to The INCI Lab

At The INCI Lab, we turn your product ideas into reality with award-winning custom formulations for cosmetics, personal care, and pet care. Whether you're starting a small skincare business, searching for private label products in NZ, or expanding your brand's range, we're here to help you create unique, high-performance products that stand out in a competitive market.

Why Choose Us?

At The INCI Lab, we pride ourselves on our:

Expertise You Can Trust: With years of experience in the beauty industry, our chemists create products backed by science.

Full Ownership of Formulations: You retain intellectual property rights, giving you full control over your brand’s future.

Support Every Step of the Way: From concept to production, we guide you through the entire process.

Quality Ingredients: We collaborate with ingredient manufacturers worldwide to deliver the finest active ingredients sourced ethically for your project.

Who We Help

We partner with:

  • Entrepreneurs and startups looking to launch their first skincare business.
  • Established brands expanding into new markets or creating skincare products.
  • Brands seeking innovative, natural solutions.

Your Vision, Our Science


At The INCI Lab, we specialize in transforming your product concepts into reality through innovative and effective formulations. Whether you're envisioning a luxury face cream, a soothing pet shampoo, or a natural body scrub, our team is dedicated to bringing your ideas to life.

Our Commitment to Sustainability

We prioritize eco-friendly practices by sourcing natural, sustainable ingredients and utilizing cutting-edge preservation techniques. This approach ensures that our products not only deliver exceptional results but also adhere to environmental and regulatory standards.

Personalized Service for Your Brand's Success

Understanding that each brand has unique needs, we offer personalized services to ensure your products stand out in the market. Our team collaborates closely with you to develop formulations that align with your brand's vision and meet consumer expectations

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Stay up-to-date with incosmetics-Connect

At The INCI Lab, we are proud to highlight our Director, Merve Samur's active involvement with in-cosmetics Asia, the premier event in the Asia Pacific region for personal care ingredients. This annual exhibition, held in Bangkok, brings together global suppliers and manufacturers to showcase the latest innovations in the cosmetics industry.

Merve has been a dedicated supporter of in-cosmetics Asia, contributing her expertise as a judge for the Innovation Zone Best Ingredient Awards. In this role, she evaluates groundbreaking ingredients in categories such as active, functional, and spotlight, recognizing outstanding advancements in cosmetic science.

Beyond her judging responsibilities, Merve is also a respected author for in-cosmetics Connect, where she shares her insights on formulation design and industry trends. We invite you to explore her latest articles to gain a deeper understanding of the innovative approaches we employ at The INCI Lab.

Merve's involvement with in-cosmetics Asia underscores our commitment to staying at the forefront of industry developments and delivering cutting-edge solutions to our clients

What Our Customers Say

Trusted by hundreds of happy clients around the world.

I’ve had the pleasure of working with The INCI Lab, and I couldn't be more satisfied with the exceptional service they provide. From the start, their team has demonstrated a deep understanding of our needs, offering expert guidance and creative solutions that align with our brand’s values of sustainability. They’ve helped us create high-quality formulations that truly resonate with our target market, especially with their focus on plant-based ingredients and sustainable practices. Their professionalism, attention to detail, and commitment to bringing our vision to life have been invaluable to our product development process. I highly recommend The INCI Lab to anyone seeking a reliable and knowledgeable partner in the cosmetic formulation and manufacturing industry.

Reviewer

Stay up-to-date

Blog posts

The Ultimate Guide to Products Ingredients in 2025

The Ultimate Guide to Products Ingredients in 2025

Discover the latest in products ingredients for 2025 with expert insights on trends, safety, transparency, and sustainability to make informed product choices.
The Ultimate Guide to Beauty Formulation in 2025

The Ultimate Guide to Beauty Formulation in 2025

Master beauty formulation in 2025 with expert strategies, innovative ingredients, and regulatory insights. Elevate your products and lead in the evolving beauty industry.
9 Must-Have Latest Cosmetics for a Flawless 2025 Look

9 Must-Have Latest Cosmetics for a Flawless 2025 Look

Discover the top 9 latest cosmetics transforming beauty in 2025 Explore innovative products, expert tips, and trends for a flawless, future ready look