NaturTheory Anti-Pollution is a modern cosmetic active designed to help skin look clearer, brighter, and better defended against the visible effects of urban life. Built around a synergy of nature-derived antioxidants and conditioning agents, it supports a fresher appearance while maintaining a soft, comfortable skin feel—ideal for daily serums, gel-creams, mists, cleansers, and leave-on treatments positioned for city exposure and travel. (INCI: refer to your supplier specification for exact listing.)
What it does
Daily exposure to airborne pollutants and micro-debris can contribute to a dull, fatigued look. NaturTheory Anti-Pollution is developed to help lift the appearance of buildup while supporting tone clarity and a smoother-looking texture. In balanced formulas, users often experience a more luminous finish after cleansing and a comfortable, non-tight afterfeel in leave-on care. Antioxidant support helps neutralize the effects of environmental stressors, complementing sunscreen and moisturiser steps to maintain a healthy-looking glow.
How it works (the short version)
The complex combines botanical antioxidants (e.g., phenolic acids, flavonoids) and skin conditioners that work together to:
-
Visibly refine the look of congestion and surface dullness.
-
Support radiance by helping to prevent pollution-induced roughness that scatters light.
-
Enhance comfort with humectant cushioning that offsets the dryness often associated with urban air and frequent cleansing.
While cosmetic products don’t block pollution, this active fits into routines that keep skin looking clean, calm, and resilient.
Sensory & suitability
NaturTheory Anti-Pollution is formulated for everyday elegance—lightweight glide, fast absorption, and a non-sticky finish in water-rich systems. Because its mode of action is cosmetic and non-stripping, it suits most skin types, including oily/combination (seeking freshness without harshness) and dry/sensitive (seeking comfort without heaviness). As with any active, patch testing is recommended for very reactive skin.
Formulation notes
This active is typically supplied as a water-dispersible concentrate compatible with serums, essences, emulsions, and gentle cleansers. Follow your supplier’s guidance for solubility, pH window, and processing temperature; as a general workflow:
-
Phase & temperature: Add during cool-down to protect activity and clarity.
-
Typical use level: 1–3% in leave-ons; 0.5–2% in rinse-offs, adjusting to desired sensory and positioning.
-
pH: Performs well in mildly acidic to neutral systems (approx. pH 4.8–6.5).
-
Stability aids: Consider a chelator (e.g., disodium EDTA) and oxygen/light-protective packaging when combined with other sensitive actives.
Compatibility: Plays nicely with humectants (glycerin, propanediol, hyaluronic acid), barrier supporters (ceramide NP, cholesterol), soothing allies (panthenol, allantoin, oat beta-glucan), and antioxidants (vitamin E, green tea derivatives). For cleansers, pair with mild surfactants and include refatting agents to keep the afterfeel comfortable.
Complementary actives & routine fit
For an “urban defense” narrative, combine NaturTheory Anti-Pollution with niacinamide (tone uniformity), tranexamic acid or licorice derivatives (clarity), and PHA or low-% lactic/mandelic acid (gentle renewal). In daytime routines, always partner with broad-spectrum sunscreen to preserve results and keep the complexion looking bright and even.
Sustainability & sourcing
Where available, prioritize suppliers who provide robust documentation—CoA, allergen and residual-solvent statements, standardization data, and traceability of botanical fractions. Responsible sourcing and transparent quality control support consistent performance and consumer trust.
On the label
List each component according to your supplier’s exact INCI order. Keep claims cosmetic and measurable—focus on fresh, clarified look, improved radiance, comfortable hydration, and support against the visible effects of pollution—avoiding drug-like promises.
INCI Name
Butylene glycol and Pueraria mirifica Root Extract and Centella asiatica Leaf Extract and Punica granatum Peel Extract
Properties
Skin moisturizer, Anti-allergic, Retain skin hydration
INCI Name
Butylene glycol and Dendrobium phalaenopsis Flower Extract and Cucumis sativus Fruit Extract and Aloe barbadensis Leaf Extract
