NatureTheory Anti-Wrinkle

NaturTheory Anti-Wrinkle is a botanical-forward active designed to visibly smooth, firm, and refresh the look of skin while maintaining a comfortable, hydrated feel. The complex combines pomegranate (Punica granatum) peel, Centella asiatica leaf, and Pueraria mirifica root fractions in a humectant carrier to deliver a balanced approach to anti-aging care—pairing antioxidant defense with skin-conditioning support.
INCI (supplier format): Butylene Glycol (and) Pueraria mirifica Root Extract (and) Centella asiatica Leaf Extract (and) Punica granatum Peel Extract.

What it does

In daily use, NaturTheory Anti-Wrinkle targets the look of fine lines and wrinkles while supporting skin smoothness and firmness. The pomegranate component supplies polyphenols (ellagic acid, tannins, anthocyanins) that help neutralize the effects of environmental stressors associated with a dull, fatigued appearance. Centella asiatica contributes triterpenes (e.g., asiaticoside) aligned with a comfort-forward feel and a more even look to texture. Pueraria mirifica provides isoflavonoids (e.g., puerarin) used to complement the complex’s smoothing and suppleness narrative. Together, these fractions help skin look fresher, softer, and more resilient with consistent use.

Clinical snapshot

In an in-vivo evaluation using a cream base with 3% NaturTheory Anti-Wrinkle, healthy female volunteers (age range approx. mid-20s to mid-40s) applied the product twice daily for 28 days. Instrumental assessments reported a −12.7% reduction in wrinkle parameter (SEw) alongside a +4.2% improvement in surface smoothness (SEsm) versus control/placebo. While individual results vary and cosmetic products do not alter structure or function of skin, these measurements support the complex’s role in improving the appearance of lines and overall texture within a typical use cycle.

Sensory & suitability

Formulas featuring NaturTheory Anti-Wrinkle tend to deliver a light, cushioned glide with quick absorption and minimal tack—ideal for daytime wear under sunscreen or makeup. Because the mode of action is cosmetic and non-stripping, the complex suits most skin types, including dry, combination, and skin prone to occasional sensitivity. As with any active, patch testing is recommended for very reactive users.

Formulation notes

• Solubility: Water-soluble; integrate in the water phase or during cool-down for clarity and activity preservation.

• Typical use level: 0.8–5.0% in leave-on systems (calibrate to texture and positioning).

• Base compatibility: Works well in serums, essences, gel-creams, lotions, and eye care. Pair with humectants (glycerin, propanediol, hyaluronic acid) and barrier supporters (ceramide NP, cholesterol, fatty alcohols) to amplify comfort.

• pH window: Performs in mildly acidic to neutral systems commonly used for daily moisturizers.

• Aids to stability: Consider a chelator (e.g., disodium EDTA). Store cool and protect from light/air when combined with other oxidation-sensitive actives.

Complementary actives

For a well-rounded, age-well routine, combine NaturTheory Anti-Wrinkle with niacinamide (2–5%) for tone uniformity, panthenol and allantoin for soothing comfort, oat beta-glucan for a cushioned barrier feel, and peptides to support a modern firm-and-lift narrative. Keep exfoliants gentle (e.g., PHA or low-% lactic/mandelic acid) to preserve skin comfort in daily use.

Quality & specifications (typical)

Appearance ranges from yellow to yellowish-brown liquid; pH ~4.5–7.5; specific gravity ~1.00–1.20. Supplier specifications typically include defined limits for heavy metals and micro counts, along with standardized marker levels—for example, minimums for puerarin, asiaticoside, polyphenols, and flavonoids—to support batch-to-batch consistency.

On the label & claims

List the ingredient per the exact INCI above. Keep claims cosmetic and measurable—focus on smoother look, reduced appearance of wrinkles, improved skin smoothness, comfort, and hydration—avoiding medical or drug-like language. In short, NaturTheory Anti-Wrinkle offers a credible, nature-powered route to a refined, supple, and radiant complexion in everyday skincare.