Director & Cosmetic Chemist

With a Bachelor of Science, and over a decade of formulating experience, Merve Samur fully understands the product development process from product concept to scale-up manufacturing. Merve has worked with a number of leading brands and contract manufacturers, and over the years has formulated hundreds of brand, generic, and high-end award-winning products.

What is INCI?

The INCI is an international nomenclature(naming) for personal care product ingredients. It helps to ensure consumer safety by allowing consumers to accurately identify ingredients in cosmetic products. By choosing this name we wanted to show that we will keep our work in a manner that everything is transparent in our system from communication to formulation.

Our Lab

We have a wide variety of ingredients and access to sources while using the highest quality equipment and software to serve you better   


Reach out to our team of experts who will be happy to help with any questions you have. If you're looking to start your own skincare or haircare line, based on your budget you can choose to create your own, or purchase a stock formulation.