Ask The Chemist — 30-Minute Cosmetic Formulation Consultation with Merve Samur

A focused 30-minute video consultation with Merve Samur, President of the New Zealand Society of Cosmetic Chemists and lead chemist at The INCI Lab.

Ask The Chemist is your shortcut to technical clarity on a specific cosmetic formulation question. Bring your challenge — we will review your goal, identify the science, and give you a clear next step.

Common topics

• Ingredient selection, combinations, and percentages
• Scaling a DIY formulation to commercial production
• Regulatory questions for NZ, AU (AICIS), US (FDA), UK, EU (CPNP)
• Sustainable and clean formulation approaches
• Cost optimisation without sacrificing performance
• Manufacturing process and supplier questions

How it works

1. Book your slot below.
2. You will receive a brief pre-call questionnaire so we can review your context before the call.
3. 30-minute video call with Merve (or a senior chemist from the team).
4. You receive a recording of the call plus a written summary of key recommendations.

Looking for a written review of an existing formula?

This consultation is conversational. For an in-depth written analysis of your formulation, ingredient swap recommendations, and regulatory notes by market, see our Formula Review service (NZ$650) instead.

Want to develop a new formula or fully reformulate?

A consultation is not the right fit. Book a free 15-minute discovery call to explore The Accelerator (semi-custom, 3–4 months) or The Visionary (full custom with IP transfer, 6–12 months).